With over 10,000 inaugural members, The Next CMO Community provides a new forum for sharing best practices in marketing leadership
Plannuh Inc., makers of the world’s leading AI-driven marketing leadership platform, today announced The Next CMO Community, an online forum where marketing leaders can share their expertise and help fellow marketers improve their performance. Plannuh decided to build this new community because of the extremely positive reception to the book written by the Plannuh leadership team, “The Next CMO: A Guide to Operational Effectiveness,” now available in a second edition. With over 10,000 inaugural members of the community, The Next CMO is already an influential voice for marketing leadership topics.
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The community is made up of Chief Marketing Officers (CMOs) and aspiring marketing leaders. The goal of the community is to improve marketing leadership by providing content and discussion that helps existing leaders evolve to meet the new standards of success in the digital age while serving as a learning environment for aspiring CMOs.
The Next CMO Community provides marketing leaders with knowledge and expertise to help them make better business decisions to increase the effectiveness of their marketing. The community is focused on CMO leadership issues including vision, strategy, planning, campaigns, budget management, ROI measurement, metrics management, benchmarking, team building, and vendor selection. Community members will have the opportunity to grow their personal brand by submitting blog content, participating on podcasts, hosting online discussions, and sharing their point of view on key marketing leadership topics.
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The community offers marketing leaders:
· A free copy of the book “The Next CMO: A Guide to Operational Effectiveness, Second Edition”
· Enrollment for The Next CMO weekly newsletter
· Exclusive community access to The Next CMO blogs, podcasts and other content
· Best practice marketing plan, campaign and budget templates
· The ability to submit questions to the community
· Access to exclusive virtual CMO events
· Workshops on strategic marketing topics
· Marketing plan and budget assessment with the Operational Marketing Index
· Marketing leadership job postings
· Access to a community slack channel #TheNextCMO
“Plannuh is excited to sponsor The Next CMO Community to provide a forum and content for current and aspiring marketing leaders,” said Peter Mahoney, founder and chief executive officer of Plannuh. “We were inspired to facilitate this discussion based on the reception to our new book, and we realized that there was an incredible thirst for discussion around topics related to leading the marketing function, including vision definition, goal setting, strategic campaign management, financial management of the marketing function, and team building.”
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