Next-Generation Revenue Management Delivers Ultimate Capacity, Flexibility to Deliver Unique Customer Experiences Without Sacrificing Optimal Revenue Targets
PROS , a provider of AI-powered solutions that optimize selling in the digital economy, launched the next-generation of PROS Revenue Management, an AI-based platform that automates analysis and enables confident decision-making designed to capture additional revenue. With PROS Revenue Management, carriers have a foundation to pursue Offer Optimization – wholly personalized offers across seats and ancillaries on a customer-by-customer basis, without sacrificing optimal revenue targets.
“Airlines are on a journey to transform their businesses”
Airline carriers globally continue to adjust business models to meet competitive pressures and more critically, shifting consumer desires for unique travel experiences. Without AI-based solutions, they cannot confidently model passenger behavior or dynamically price offers in a timely manner to meet those demands.
The next-generation of PROS Revenue Management is an AI-powered SaaS solution that scales with a carrier as its business needs evolve, giving analysts ultimate flexibility to consume revenue management capabilities across a spectrum of needs how and when needed: from leg forecasting and optimization, to dynamic real-time pricing, and ancillary bundling and pricing required for Offer Optimization.
“Airlines are on a journey to transform their businesses,” said John McBride, Ph.D., head of Global Travel Product Management at PROS. “Whether it is a low-cost or network carrier – all are driven to do more than just sell seats on a plane. With this latest AI-based platform, PROS is enabling airlines to create those optimal customer experiences fueling those transformations, and ultimately, designed to gain greater share of wallet from every customer interaction.”
Key features of PROS Revenue Management include:
- SaaS-based platform: exclusively cloud-based, allowing for a low barrier to adoption and ultimate flexibility, the next-generation platform delivers a full spectrum of revenue management capabilities, including leg forecasting and optimization, dynamic pricing to offer optimization.
- Powerful, intuitive workflows: sharpened key workflows analysts use daily to better understand historical trends and demand forecasts, enabling analysts to quickly drill down to the information they most need to make decisions confidently.
- PROS AI: decades of AI experience, and constantly improving machine learning techniques that deliver the latest science-based forecasting and optimization capabilities to deliver the right optimal offer price every time.
Recommended Read: Marketing Technology Bulletin Covering the Week Gone By