The Only Tool In The Industry To Predict Profit Margin Percentage And Spend Ad Budget According To A Desired Margin Goal.
Quartile, the artificial intelligence and machine learning-powered ad optimization platform for leading e-commerce marketplace sellers, is launching its new Margin Optimization tool. This new offering accurately predicts profit margin to maximize ad spend to achieve a truly scalable and profitable business.
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The current industry standard of optimization metrics of ACoS, ROAS, and campaign budget as leading indicators for business success are only proxies. Margin Optimization goes beyond that, enabling E-commerce sellers to predict their go-to-market costs and act on those predictions in real-time, obtaining the desired profit margin by considering all costs involved in every sale. The feature provides more control and understanding of the size of scale it takes to operate at a particular margin reducing the need to expend large sums of their ad budget based solely on a leading indicator.
“E-commerce advertising optimization is typically executed in a vacuum of marketing expenses and the corresponding sales. However, the reality is that a lot more goes into every sale than just marketing and sales. Many expenses are fixed regardless of investment; some are variable with scale. When you can predict all expenses for every potential sale in real-time. You get a more realistic view of obtaining the real goal, which is a healthy profit margin. Quartile predicts profit margin to maximize ad spend.” said Nick Talbert, Head of Marketing at Quartile.
Specific Features of Margin Optimization
- Autonomous Forecasting – Quartile will persistently estimate future costs per unit and the likelihood of any ad placement (Amazon Search Engine Results Pages) to result in a sale. Those factors, among others, are quantified, and the results guide the optimal CPC bidding patterns.
- Margin Goals Set Per ASIN – Increased ad spend for new product launches, running negative margin to spur sales and climb best-sellers lists, without disrupting the margin goals of other ASINs
- Profit/Loss Budget Prediction – Finally, answer the question, “How much will I need to spend on Amazon to achieve my desired profit margin?”
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