RAD Amplify, a RAD Intel portfolio company built at the intersection of audience intelligence and creator marketing, announced the appointment of John King as Senior Vice President, Head of Marketing. King will lead brand and content strategy, demand generation, marketing communications, and sales enablement across enterprise brands, agencies, and strategic partners.

“John has built marketing organizations at exactly this kind of category inflection — in AI, in agency growth, in enterprise technology — and that’s what RAD Amplify needs as we scale our next phase.”

The appointment comes as brands continue to shift media investment decisively toward creator marketing, with the expectation of measurable business outcomes. RAD Amplify’s proprietary AI-powered intelligence platform identifies emerging consumer demand within the online communities shaping culture, and activates the creators predicted to perform.

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“Creator marketing is moving from campaign execution to business infrastructure,” said Rick Song, CEO of RAD Amplify. “Brands need to know what audiences care about, who is shaping that demand, and how to act before the moment passes. John has built marketing organizations at exactly this kind of category inflection – in AI, in agency growth, in enterprise technology – and that’s what RAD Amplify needs as we scale our next phase.”

John King is an award-winning marketing executive with more than 15 years of experience building high-growth companies at the intersection of emerging technology, brand strategy, and commercial enterprises. He was among the first ten employees at SparkCognition — where he built the marketing organization behind Texas’ first AI unicorn — served as CMO of Goods & Services, named by Adweek and Inc. as one of the fastest-growing agencies two years running, and founded Actualize Agency, advising growth-stage companies on brand, fundraising, and go-to-market. Most recently, he led marketing at WorldQuant Foundry, overseeing go-to-market strategy across a portfolio of AI and tech ventures. A Cannes Lions CMO Accelerator and Adweek Executive Mentorship alumnus, King is an Austin Under 40 Award winner and Austin Business Journal Who’s Who honoree.

“Marketing has entered an era where culture moves faster than traditional planning cycles,” said King. “RAD Amplify is built for that reality — helping brands understand what audiences care about right now, which creators are shaping those conversations, and how to turn that intelligence into programs that drive measurable growth. This is the category I want to build.”