Leading Brands in a Range of Industries – Including Bosch, Kingston Technology, L’oréal, Microsoft, and Procter & Gamble – Are Leveraging Product Experience Insights to Improve Products and Drive Revenue
Gathering customer feedback is key to long-term growth. Yet, according to McKinsey Research, “…many companies still spend the bulk of their research budget on traditional techniques (e.g., focus groups, interviews, and surveys), or treat insights as an afterthought, which leaves them with a limited and often incorrect view of what customers want. That is a recipe for obsolescence in today’s economy.”
While traditional research methods are important, they fail to provide real-time insights and often end up annoying customers who are tired of frequent requests to submit their feedback.
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The Solution: Sprinklr Product Experience Insights
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How it works:
Listen: Gather real-time feedback on different product attributes such as color, packaging, performance, size or taste. Pull together data that includes product sentiment, images, vertical and audience insights, location information and global languages. Get alerted when there are unusual conversations about your product online.
Learn: Use Sprinklr Intuition to learn from listening insights, turning unstructured data from modern channels into structured data for a complete understanding of your customer. Rank your products against competitors based on various attributes to learn the strengths and weaknesses of all players in the market and see how your brand ranks with consumers.
Love: Make your insights actionable by creating customer-focused products and proactively resolving product issues before they occur.
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