Stats Perform Publishes 2021 Research on Changes in Fan Engagement in Sports Organizations in New Research Whitepaper

AI/ML
By PRNewswire
University of Memphis Basketball to Integrate PressBox Graphics for Fan Engagement

Over 150 sports-related organizations were surveyed on their opinion of the changing environment of fan engagement, where technology is heading and what surprise wins came out of a year of sports disruption.

Stats Perform, the sports tech leader in data and artificial intelligence, released the publication of their 2021 Fan Engagement Report. Stats Perform interviewed over 150 sports-related organizations, located around the world, and from a variety of industry verticals, to identify the changing trends in fan engagement. The report summarizes key findings on how sports coverage and content has evolved over the past year and where it’s heading next.

Marketing Technology News: Fortune And Great Place To Work Name Invisors One Of The 2021 Best Workplaces For Millennials

The research encompasses months of thorough vetting and quantification to provide an objective summary of changes within the sports tech and media industries. Stats Perform’s goal is to provide insight and direction as to how leaders in the industry have not only survived but thrived in the wake of COVID-19’s impact.

“It’s an exciting time to be a sports fan. Digital transformation has been reshaping content consumption for years now and we’re seeing that really come to life in sport,” says Nancy Hensley, Chief Product and Marketing Officer at Stats Perform. “The overwhelming optimism from our industry demonstrates that there’s an excitement about here things are heading and about how we can deliver experiences enriched with data and insights sports fans so badly crave.”

Among the research metrics shared, Stats Perform highlights a few key concepts discussed in the report:

  • 74% of respondents said that COVID-19 gave their organization new insight into the future of sports
  • 72% of respondents said that their organization was looking into investing in new technology this year
  • Half of all respondents said that they were looking to break into e-sports coverage this year
  • 40% of respondents said that they were facing increased pressures from fans to demonstrate moral and social responsibility

Marketing Technology News: Law Ruler Launches Legal CRM App On Apple And Google Android Phones And Tablets For Legal…

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

You might also like More from author
Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.