SurveyMonkey, a global leader in online surveys and forms, announced that it has expanded access to the company’s market research solutions for Basic (free) accounts and above. With this change, all users can now access SurveyMonkey market research solutions to build surveys that tap into market needs, industry trends, and buyer feedback at no additional cost.

“From pressure testing product ideas to launching winning marketing campaigns and uncovering new opportunities in ever-shifting markets, market research is a valuable tool for organizations of any size”

Anyone can now use SurveyMonkey for market research by signing up for a free Basic account and using the global survey panel SurveyMonkey Audience to purchase responses. SurveyMonkey Audience allows users to conduct market research at scale and quickly tap into an audience of more than 175 million people in over 130 countries with over 200 targeting options. Customers who upgrade their plans to a higher tier will enjoy access to more responses, as well as additional options for conducting their research.

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With access to SurveyMonkey market research solutions, users can benefit from:

• Ease of use: Expert-built methodologies that meet the demands of the most rigorous market researchers, yet are intuitive enough for novice users to conduct market research with confidence and ease
• Speed-to-insights: Get actionable insights from target audiences in as little as one hour—no more waiting for an expensive, slow, third-party agency. Automated analysis surfaces the most impactful findings quickly and AI-powered insights reduce the burden of manual data processing
• Actionable insights: The built-in, customizable dashboards help users visualize data, identify insights and trends, and export findings into a presentation. Industry benchmark data and statistical analysis help users focus on what will drive impact
• Artificial intelligence: Powered by AI and machine learning, SurveyMonkey Genius® empowers users to create methodologically sound surveys, unlock richer responses, and spot insights and trends quicker to accelerate decision-making
• Reliability: An always-on approach to quality management ensures the data users capture always meet industry standards

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“From pressure testing product ideas to launching winning marketing campaigns and uncovering new opportunities in ever-shifting markets, market research is a valuable tool for organizations of any size,” said Priya Gill, global head of marketing at SurveyMonkey. “But an advanced solution with a global panel of respondents can come with a hefty price tag for many businesses, especially startups. By giving our Basic users access to market research solutions, we’re breaking down that barrier and furthering our goal of offering users a truly self-serve solution for all feedback needs, while still offering the same advanced capabilities and product innovation our users expect.”

Leading brands worldwide trust SurveyMonkey for market research needs, including Tweezerman, Allbirds, ClickUp, and Wahl Clipper.