Synthflow AI, an enterprise AI agent platform that automates customer conversations, has formed a strategic partnership with 8×8, Inc. , a leading global business communications platform provider, to bring Synthflow next-generation AI agents to enterprise contact centers.
This collaboration integrates Synthflow into the 8×8 Contact Center, automating self-service while enhancing agent support across AI calls, chat, and digital channels. The new technology helps joint customers avoid missing calls, ultimately converting more leads, empowering customers to increase their CSAT scores, and reducing operational costs. Additionally, customers can set up Al answering assistants without developer support.
Marketing Technology News: MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel
The global voice AI market is expected to grow to $54 billion by 2033, and this partnership addresses the growing need for modern, enterprise-ready conversational AI. By replacing legacy point solutions, Synthflow enables joint customers to avoid long implementation cycles and complex setups. The platform delivers natural, human-like conversations with low latency, advanced interruption handling, memory capabilities, and support for over 30 languages. These features allow businesses to achieve faster resolution times and higher containment rates.
Hakob Astabatsyan, CEO of Synthflow, said: “Our partnership with 8×8 validates the strength of our agentic AI capabilities and the sophisticated framework we use. Having handled over 65 million voice interactions, we’ve seen firsthand the significant impact that transformative AI has on businesses in driving efficiency, satisfaction, and lowering costs.
“We give 8×8 and Synthflow customers an agile, innovation-focused alternative to legacy systems, making it easier than ever to transform customer interactions with intelligent automation at scale.”
Marketing Technology News: The Death of Third-Party Cookies Was Just the Start. Are You Ready for Consent Orchestration?
The integration provides a distinct competitive advantage in the cloud contact center market. The long-term strategic alignment also includes future roadmap initiatives, such as enabling 8×8 and its channel partners to resell Synthflow directly, alongside offering the platform to small and medium businesses through the 8×8 App Store.
Victor Belfor, Global Vice President, Business Development and Strategic Partnerships at 8×8, Inc., said: “As consumers become increasingly comfortable engaging with AI agents, it’s vital that our customers recognize this channel as a priority for seamless, effective customer engagement. By partnering with Synthflow, we’re providing joint customers with the modern capabilities they need to help improve their satisfaction scores and quickly implement advanced voice automation.”
