Tealium releases solutions for enhancing AI performance with consented, enriched, real-time data

Tealium’s suite of solutions close the AI innovation gap by fueling models with privacy-compliant customer data for enhanced experiences

Tealium, the largest independent and most trusted customer data platform (CDP), has released Tealium for AI, a suite of customer data collection, management, and activation solutions that allow enterprises to fuel their AI models with consented, filtered, and enriched data for better value and performance.

“As businesses explore the transformative potential of AI, Tealium provides an optimal balance of flexibility and control. As core AI models become more accessible and commoditized, businesses will see a proliferation of adoption and use cases, and will be required to address the challenges of data readiness and governance,” said Jeff Lunsford, CEO of Tealium. “Consented, enriched, and contextual data for training and real-time prompt population is a requirement for successful LLM projects. Tealium helps enterprises unlock the full potential of AI with our real-time, compliance-driven, first-party data solutions. With Tealium, data provenance is never in question. Our platform collects data at the point of creation and allows companies to collect, filter, track consent, enrich, and govern from there to all downstream activation, analysis, and storage systems.”

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Tealium for AI is comprised of the following key features, alleviating major roadblocks to successful AI implementation:

• Data Collection: Tealium enables consented, real-time, and comprehensive customer data collection across all devices and platforms, eliminating data quality and wrangling roadblocks from the start.
• Data Governance: Tealium’s customer data solutions, including consent integration, encryption, filtering, and orchestration, help mitigate AI compliance risks, like blocking non-consented data from AI models.
• Contextual Data Labeling: Tealium provides tools for labeling customer data and enriching it with contextual information, such as metadata, visitor profiles, and audience badges, to add relevance, and maximize AI performance.
• Data Standardization: Automate standardization, transformation, error management, and enrichment for incoming customer data right from the source, in real-time.
• Data Activation: Tealium connects seamlessly with AI outputs and activates the results in real-time. With an extensive partner network of 1,300+ connectors, Tealium helps launch AI initiatives faster and improves time-to-value.

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Tealium’s industry-leading flexibility allows enterprises to combine the power of a real-time CDP with prominent AI-powered decisioning platforms like Pega to make every interaction more relevant.

“Brands are constantly fighting for customers’ attention and need the proper tools to deliver optimal experiences based on their specific needs at any given moment,” said Matt Nolan, Senior Director, 1:1 Customer Engagement at Pega. “Tealium’s real-time capabilities and deep partner data network allow enterprises to combine the power of a real-time CDP with decisioning platforms like Pega. This helps brands understand their customers at the deepest level possible for better interactions that provide value and drive results.”

According to the 2024 State of the CDP, 91% of companies utilizing a CDP said that CDPs are critical in providing the right data for their AI initiatives, alleviating major data complexities when training and activating AI models. CDPs provide data for enterprises that are “AI-ready” for activation, resulting in better customer experience outcomes and performance.