TransPerfect’s Tech Division Debuts Enhanced, AI-Powered Adobe Integration

Translations.Com’s Globallink Connect Substantially Reduces Time to Market and Costs for Adobe Experience Manager Users

Translations.com, the technology division of TransPerfect, the world’s largest provider of language and technology solutions for global business, announced the launch of its enhanced GlobalLink Connect for Adobe Experience Manager. This announcement is a precursor to Translations.com’s appearance at Adobe Summit, Adobe’s digital experience conference taking place from March 26–28 in Las Vegas. Learn more about Translations.com’s Adobe solution here.

Anticipating the potential for artificial intelligence to revolutionize the way businesses manage and publish multilingual content, the latest version of GlobalLink AI gives users the power to future-proof their rapidly expanding content universe by combining neural machine translation technology, machine learning translation memory, and other sophisticated proprietary technologies. When paired with GlobalLink Connect for Adobe Experience Manager, the solution saves marketers 50–70 percent time to market and costs on launching and maintaining multilingual digital experiences.

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Since 2009, GlobalLink Connect for Adobe Experience Manager has provided global marketers and Adobe users with a simple, end-to-end solution for easily launching and maintaining multilingual content—all without ever leaving the platform. Nearly 100 companies rely on the solution to support their multilingual digital experiences. New customers on the solution in 2018 include Morgan Stanley, Royal Caribbean, Honeywell, GM Financial, and Western Digital, among others.

The enhanced GlobalLink Connect for Adobe Experience Manager includes such features as:

• Translation workflow automation for Assets, Sites, and Adobe Campaign, the company’s email and cross-channel orchestration solution
• Site and content change detection
• Searchable intuitive dashboard
• Vanity link in-language optimization
• AI-powered localization
• Content fragments support
• Support for non-standard Experience Manager site structures

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Benefits of the integrated solution to joint customers include:

• Faster connector implementation
• Reduced or eliminated IT dependency
• Faster deployment timelines for global content
• Lower project management costs
• Lower translation costs

Phil Shawe, President and CEO of Translations.com, stated, “Artificial intelligence is playing an increasing role in guiding marketing and localization strategies. The integration of Adobe Marketing Cloud with GlobalLink Connect and GlobalLink AI makes it simple for Adobe users to deliver consistent digital experiences for their customers in any language.”

“Adobe continually seeks out partners eager to help our customers innovate and extract the greatest possible value out of their investment in our solutions,” said Cody Crnkovich, Head of Platform Partners and Strategy at Adobe. “Throughout our partnership, Translations.com has continued to help our shared customers find new and interesting ways to scale how they launch and maintain multilingual digital experiences. It is no surprise to see that they have harnessed artificial intelligence to help marketers reach new markets faster than ever before.”

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