TrueMed, a leading provider of anti-counterfeiting technology solutions, is pleased to announce the availability of its innovative platform on the SAP Store. This collaboration with SAP, a global leader in enterprise software, marks a significant milestone in the quest for enhanced safety and detailed authentication of pharmaceutical products.

TrueMed’s cutting-edge methods address cases with highly accurate optical detection, surpassing and enhancing the capabilities of standard serialization processes. The advanced technology can be seamlessly integrated into existing business processes and is applicable to both serialized and non-serialized products, providing a comprehensive solution for various scenarios. End-users can easily perform the product authentication with a mobile device.

Jyrki Berg, CEO of TrueMed, expressed his excitement about the partnership, stating, “We are thrilled to offer our innovative product authentication solutions through the SAP Store. This collaboration opens new possibilities for the safety and detailed authentication of pharmaceutical products. By leveraging TrueMed’s advanced AI-technology, businesses can enhance efficiency and ensure superior quality control.”

Marketing Technology News: Industry Veteran Lisa Feldberg Joins IZEA as Global Head of Growth

Florian Heretsch, VP and Head of Mobile Experience & Engineering at SAP, emphasized the potential of the joint SAP/TrueMed offering, stating, “With the addition of TrueMed to the SAP Store, we can introduce a remarkable transformation in the product protection and analysis industry. By integrating AI-based visual authentication and seamlessly merging with current serialization implementations, we can deliver integrated, next-generation solutions that augment SAP’s mobile experience. This partnership empowers our customers to achieve unprecedented levels of safety and accuracy in product authentication.”

TrueMed’s cloud-based SaaS offering is now globally accessible to all SAP customers through the SAP Store. By incorporating TrueMed’s technology into SAP’s comprehensive ecosystem, businesses can drive significant cost savings and enhance efficiency in product authentication and detection processes, without the need for expensive factory processes.

Marketing Technology News: MarTech Interview with Skye Chalmers, CEO at Image Relay