Marketing Technology News: New Benchmarking Tool Released To Improve Marketing Results

These include:

• Digital onboarding for new customers, an essential requirement during the ongoing COVID-19 pandemic, as consumers may not be able to visit retail shops. Automated through AI, Turkcell uses computer vision technology and optical character recognition (OCR) technology to validate subscriber profile information and credentials.
• Social good and charity awareness, such as in Turkcell’s recent ‘Spread the Smile’ campaign in which people’s smiles triggered food donations to an animal shelter in Istanbul, using AI to analyze photos shared by 310,000 people via a Turkcell app.
• The Fizy music streaming service, which applies emotion detection to user-submitted selfie photos to suggest songs that match their mood.
• Text-to-speech conversion to deliver commercial audio and smart voice assistant services, as well as support a visual application that helps children with autism to better communicate by tapping images that are then converted into speech.
• Content storage and analytics as a component of Turkcell’s Lifebox service, which helps automatically select user photos for upload to their social media accounts by assessing their potential for audience engagement.
• Chatbot software that Turkcell uses for its own customer-facing applications, as well as making it available as a commercial product to business customers.
• Fraud detection platform ‘Foya’ hosts capabilities that can detect fraudulent cases and instances using AI models. For example, it is used to detect fraudulent identity documentation, such as passports, user speech identification and deep fake videos as part of its digital onboarding process.

With its scalable AI platform architecture, use of microservices and adoption of agile practices including DevSecOps, Turkcell has been able to accelerate its application lifecycle, including speeding up development and deployment of AI and machine learning (ML) models. Turkcell can now bring new digital services to market in roughly half the time it could with a monolithic architecture. Turkcell is generating operational efficiencies, helping it achieve cost savings of up to 70% by consolidating AI workloads on containers and Kubernetes. Because OpenShift provides a common platform accessible from anywhere in the organization, Turkcell has been able to empower data scientists across teams to benefit from AI capabilities and spur innovation in diverse areas.