Yext Introduces Consumer Authorization, Answers Developer Tools, Advanced Listings Controls, and Connectors Updates to Further Enable AI Search Across the Enterprise

The new features are available to businesses with early access to Yext’s Winter ’21 Release.

Yext, Inc., the AI Search Company, today announced the availability of new platform features in its Winter ’21 Release, including consumer authorization, updates to its Listings solution and data connectors framework, and powerful developer tools.

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With these features, enterprise customers have even more ways to efficiently and effectively unify their data, publish it to listings across the Internet, and create their own modern search experiences.

“As Yext expands to new use cases, we’re dedicated to innovating platform features that meet the ever-evolving needs and expectations of marketers, developers, customer support agents, employee experience teams, and more,” said Marc Ferrentino, Chief Strategy Officer at Yext. “We’re excited for stakeholders across the enterprise to discover our Winter Release and continue unlocking their business’s potential with AI search in new and delightful ways.”

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The Winter ’21 Release includes the following features:

• Listings Modernization: Businesses that manage their online listings with Yext can now take advantage of an updated user interface (UI) in the platform — including dedicated publisher tabs and detail pages — that makes it easier to configure integrations with publishers across the Internet.
• Consumer Authorization: With new authenticated experiences, businesses can secure their websites so that users can log in through portals like Okta or Yext Auth. They can also create search experiences that will display only the results that a specific user has permission to view. Improved visitor analytics add a powerful layer to this feature, enabling businesses to better understand different searchers and optimize experiences based on their findings.
• Connector Updates: Yext’s Data Connectors give businesses a simple way to unify all of the data that reflects their business into a single source from which their AI search experiences can then draw. New updates to the connectors framework offer additional flexibility for developers to build custom connectors fully hosted within Yext, as well as new ways to transform data within the platform.
• Answers Headless React: Businesses that want to build custom AI-powered search experience frontends now have more tools than ever to do so. Using a new Headless library stocked with business logic and a series of React bindings, developers can make experiences faster and more dynamic, and incorporate modern features like visual autocomplete.

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