ZW Data Action Technologies Announces Strategic Partnership with Digital Life to Develop Franchise AI Model

ZW Data Action Technologies Inc., an integrated online advertising, precision marketing, data analytics and other value-added services provider serving enterprise clients, announced its strategic partnership with Digital Life (Guangdong Hengqin) Technology Co., Ltd. (“Digital Life”), pursuant to which the parities will work together on developing a specialized AI model tailored for the franchise industry. The goal is to amplify digital marketing capabilities by leveraging AI-driven methodologies.

The collaboration’s cornerstone is the integration and analysis of diverse key data types to build a custom AI model designed for the franchise sector. By combining ZW Data’s extensive 20+ years of data expertise and resources in the franchise industry with Digital Life’s AI technologies, the partnership aims to develop a transformative tool. The utilization of sales data, customer data, supply chain information, market research, marketing campaign feedback, financial data, operational data, and online and mobile interaction data by both parties will enhance the model’s accuracy and applicability.

Digital Life has achieved significant accomplishments in the AI field, establishing collaborations with the Hong Kong Science and Technology Bureau, China National Supercomputing Center, Macau University of Science and Technology, Sun Yat-sen University, and Jinan University. Leveraging its independently developed XFile LLM large language model framework and XID digital human-driven model technology, we believe Digital Life will play a crucial role in building the AI model for the franchise industry. The collaboration aims for comprehensive coverage, spanning precise market analysis to personalized marketing strategies.

Marketing Technology News: PubMatic and PhonePe Partner to Deliver High Quality and Engaging Audience Assets to Advertisers in India

The initial test version of the first application tool is planned for release in the first quarter of 2024, signifying the first milestone of this joint project. Building on the AI model for the franchise industry, the Company expects to develop a series of efficient marketing tools, including content creation services and AI digital humans, thereby enhancing efficiency and accuracy in content production, business decision-making, and post-sale management within the Company. Empowered by AI, the Company can provide clients with improved, personalized marketing creative directions and implementation plans through the comprehensive analysis and integration of massive data, scenarios, and content. Furthermore, by automating processes through machines and algorithms, ZW Data aims to optimize online and offline customer service, marketing, sales, and presentation workflows. This technological advancement is anticipated to elevate overall marketing service levels, reduce sales personnel, and lower related labor costs, and management and operational pressures.

“Our partnership aims to introduce groundbreaking AI marketing tools to the franchise industry, improving marketing efficiency and providing clients with more personalized and precise marketing experiences. We view the integration of AI model in the franchise industry as a technological breakthrough and a key step in driving the digital transformation of the franchise industry. The collaboration between ZW Data and Digital Life opens new market opportunities, propelling the digital transformation of the franchise sector and energizing the growth of SMEs,” commented Handong Cheng, Chairman and Chief Executive Officer of ZW Data.

Marketing Technology News: MarTech Interview with Celia Fleischaker, Chief Marketing Officer at isolved