B2Digital Incorporated, the premier development league for mixed martial arts (“MMA”), is excited to announce a partnership with Metaskins Studios SAS (“Metaskins”) for the live distribution of multiple B2 Fighting Series (“B2FS”) events at a premier venue in Decentraland, the leading 3D virtual world browser-based metaverse platform.

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Metaskins will also help to promote the B2 Digital and B2 Fighting Series brands within the metaverse, reaching up to hundreds of thousands of people belonging to an entirely untapped audience through its vast networks and metaverse-centered promotional strategies.

The Company plans to put on its first live B2FS MMA event in the metaverse later this month (more details on scheduling will follow next week). As far as management is aware, the B2 Fighting Series will be one of the first major combat sports brands to offer its events for live virtual attendance in the metaverse.

“This move will add a brand new channel of global content distribution, enabling us to reach millions of savvy new potential B2FS fans as the metaverse grows,” noted Greg P. Bell, CEO of B2 Digital. “This partnership represents a perfect channel for major brand expansion, multiple new revenue streams, and significant growth in non-gate ticket sales. And we have a number of core strategies to actualize that potential, but I have to keep quiet today on those and all the other exciting details and wait to present the full picture next week. The big news today is this: the deal is done – we now have a top-notch venue for our live event footprint in the metaverse. And it’s going to open up a lot of new doors to new fans and new revenue streams.”

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Founded less than a year ago in Medellin, Colombia, Metaskins has built a team of 15 young artists and developers. Metaskins has been developing a broad spectrum of digital Web3 content, including content for metaverses such as Decentraland, video game content for Web 3 projects and decentralized apps (or “Dapps”), and NFTs. Metaskins will also be the first company in Colombia to launch a PFP project.

David Cummings, Co-Founder of Metaskins, added, “We see tremendous potential ahead for this partnership, and we look forward to working with the B2 Digital team on multiple live B2FS MMA events. The world ahead is going to be divided into two camps in many industries: the first movers into the metaverse, and everyone else. Live MMA is a perfect use case, and the B2 Fighting Series has already established itself as a juggernaut brand with a big and rapidly growing fanbase. We can’t wait for Fight Night!”

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