Barkin brings two decades of IoT, Augmented Reality, and Metaverse expertise to the Layer-1 blockchain founded by Neal Stephenson and Peter Vessenes

LAMINA1, the Layer-1 blockchain purpose-built for the Metaverse, has appointed seasoned technology executive Rebecca Barkin as President. Barkin brings two decades of experience shaping creative strategy and product, partnering with world-class brands, artists, and developers to craft and deliver unforgettable interactions and stories that leverage emerging technologies. Most recently, Barkin served in leadership roles at the groundbreaking immersive venue Madison Square Garden Sphere and Augmented Reality (AR) pioneer Magic Leap.

“I’ve always been passionate about the opportunities that disruptive technologies offer creatives, brands, and businesses”

Marketing Technology News: Stagwell’s (STGW) Multiview Bolsters Commitment to Associations With ‘Your Aspiration is…

Neal Stephenson, the renowned futurist and author who coined the term “Metaverse,” and Peter Vessenes, the cryptocurrency pioneer and founder of the first VC-backed Bitcoin company, co-founded LAMINA1 in June 2022 with the goal of empowering current and future creators to build the Open Metaverse.

In addition to Stephenson and Vessenes, Barkin joins an esteemed bench of LAMINA1 leadership – including Chief Strategy Officer Tony Parisi, formerly head of AR/VR at Unity Technologies, and Vice President of Games Partnerships & Media Jamil Moledina, former EA and Google executive – who will soon bring LAMINA1’s visionary infrastructure and creator-centric economy to life.

With a deep understanding of immersive technology, design, and entertainment, Barkin is a clear choice to lead LAMINA1 in delivering a Layer-1 blockchain purpose-built for creators as they embrace the Metaverse and Web3. In her recent role at Madison Square Garden Entertainment, she worked with top brands and Directors to ideate experiences that leveraged the full suite of Sphere technologies with the goal of transporting audiences and creating memorable, high-value engagements with customers. As VP of Brand & Platform Design at Magic Leap she led the redesign of both brand and operating system for Magic Leap 2, and prior, as VP of Studios Strategy & Partnerships drove development of AR experiences with premium partners like Alibaba, Weta, Warner Bros, and HBO’s Game of Thrones – award-winning creative that saw augmented reality hit consumer retail for the very first time at AT&T. She also served as Executive Producer of Tónandi – an interactive audio-visual experience, which took home a DICE Award for Outstanding Technical Achievement.

“I’ve always been passionate about the opportunities that disruptive technologies offer creatives, brands, and businesses,” said Barkin. “At LAMINA1, we aim to build the preferred blockchain for the Open Metaverse – a chain that honors and incentivizes its makers, respects the agency and privacy of its patrons, and is purpose-built to sustainably power this new economy. I’m thrilled to join visionary Neal Stephenson and crypto pioneer Peter Vessenes to lead LAMINA1 in materializing a vision of the Open Metaverse that empowers creators and consumers alike.”

In 2020, Barkin was listed as one of South Florida’s 2020 influential business women by the South Florida Business Journal for her role at Magic Leap driving technology and live entertainment innovation. She was also recognized for her active role in mentoring female leaders, and driving diversity in product design, which remains true today with her involvement in Chief – an organization designed for senior women pioneers to strengthen their leadership journey.

“Rebecca’s personal skills, force of vision, and expertise are just outstanding; far in excess of her (impressive) biography. As the blockchain industry has grown over the last decade, it’s been able to successfully capture higher and higher grade leadership for key positions. Rebecca is the type of leader Neal and I love – detailed, visionary, grounded in technical, and creative expertise. I can’t wait to see what she’ll accomplish here!” said LAMINA1 co-founder and Chairman Peter Vessenes.

Marketing Technology News: MarTech Interview With Ronny Elkayam, SVP, Mobile, App Market & Strategic Products at Wix