Leading Provider of Energy Efficient and High-Recovery Water Treatment Systems Empowers Its Sales Teams with Interactive Product Visualizations That Inform Prospects and Provide Accurate Dimensions for Implementations Worldwide

Vertebrae, a technology innovator in interactive 3D and augmented reality commerce solutions, announced a new 3D and AR sales enablement partnership with MI Systems (MIS), a provider of high-performance desalination systems for industrial, municipal, and defense projects worldwide. With Vertebrae, the MIS sales teams can now offer immersive product visualizations of its END® water treatment system to help prospects explore the product line in detail and get a sense of scale — all within a desktop or mobile browser. The initial rollout has led to unprecedented engagement with 4 in 10 prospects returning to explore the product in AR, giving MIS an interactive and powerful B2B sales tool that builds confidence in purchasing decisions and helps close more deals.

“MIS’s vision is to use technology to solve the world’s water crisis, and their high-performance desalination systems can treat anywhere from 5,000 to 500,000 gallons of water daily out of a standard conex box,” Vince Cacace, CEO of Vertebrae. “By enabling sales teams to offer 3D and AR visualizations on any device, their prospects get a ‘hands on’ feel for the systems and its features, including the size of the equipment, to ensure it fits within their existing infrastructure. Together, we are bringing their product alive in a way that wasn’t possible before, and we are proud to play a role in helping them achieve their vision of access to clean, safe, and fresh water for all.”

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Using Vertebrae’s Axis platform, MIS is able to rapidly create and deploy 3D and AR visualizations of its END® water treatment systems, including END® Testing and Research; END® Skidded; and END® Mobile. For the first time, prospects and sales representatives can access these 3D and AR visualizations from either a desktop or mobile browser to rotate, zoom in, and examine fittings and control panels up close. To better understand size and scale, prospects can also use their own mobile devices to view the water systems at scale placed in their existing environment. To date, the 3D and AR implementations have led to a boost in engagement, and the sales team is successfully using the visualizations on site with potential customers.

“We don’t see ourselves as selling equipment, rather we are selling a total water solution that is more efficient than anything available today,” said Rick Myer, Business Development Officer at Magna Imperio Systems. “Our Vertebrae implementation allows us, for the first time ever, to go beyond the catalog and put our products in the hands of prospects, enabling a physical engagement that wasn’t possible before. All of these 3D and AR visualizations are available via the browser, which means both our prospects and sales teams have quick and easy access to impactful immersive experiences that help our potential customers make more informed decisions and help us close deals faster.”

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“B2B sales cycles are long, complicated and involve multiple stakeholders,” continued Cacace. “Vertebrae’s platform allows B2B retailers to rapidly turn complex products and systems into high-fidelity, customizable, and reusable 3D and AR models that are integrated within existing product workflows. The result is that retailers gain a powerful and innovative way to drive sales.”

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