New Capabilities Democratize AR, Enabling Any Digital Marketer to Create Immersive, Data-Activated Ar Experiences Launched from Email, Web Pages, or Display Ads
Movable Ink, the visual experience platform provider for digital marketing leaders, announced new augmented reality capabilities for its platform that enable any marketer to easily create branded, browser-based AR experiences that can be launched from email, web and display ads without the need to download a mobile app.
Movable Ink’s new AR solution has been fully integrated into its visual experience platform, enabling clients to create interactive and personalized AR experiences that can be incorporated into existing digital marketing programs without the need for specialized expertise or coding skills. These immersive, data-activated experiences leverage contextual and first-party data that boost engagement, leave a lasting brand impression on customers, deepen the customer-brand relationship, and attract prospects when customers share their AR experiences via their social networks.
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By bringing AR capabilities to its visual experience platform with a browser-based approach, Movable Ink eliminates the challenging options that have prevented many marketers from pursuing AR: building an expensive, proprietary app or launch an AR experience within the walled gardens of large social media companies or marketing clouds. With Movable Ink, any marketer can now create AR experiences with drag-and-drop simplicity and integrate them into cross-channel campaigns that induce engagement at critical moments within the customer journey.
“Today, consumers are looking for more interactive and immersive experiences, and augmented reality presents brands with an effective tool for delivering on those expectations in a highly visual and engaging way,” said Vivek Sharma, CEO of Movable Ink. “Until now, creating augmented reality experiences has proved challenging for marketers, requiring teams of developers to build and support AR applications. Movable Ink’s solution democratizes the creation of AR experiences with a user-friendly interface and browser-based technology that allows anyone to create immersive and on-brand experiences.”
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Key AR Capabilities
- Own the AR experience end to end: Produce fully branded experiences by customizing every stage of the interaction, from the loading page to the camera screen and beyond.
- Frame App: Create graphic overlays that display as frames over the camera. Build unique camera experiences by dragging and dropping static images and animated gifs into the camera frame.
- Face Filter App: Easily generate fun graphic overlays that attach to the customer’s face. Design the user interaction with drag-and-drop simplicity.
- Reporting: Measure the impact of your AR campaigns. Track the number of opens, number of pictures taken, and number of shares to quantify the effect of your campaigns.
“Movable Ink has allowed us to stay ahead of the curve when it comes to personalized content within emails, and one way we did this was by adopting AR in our campaigns, which generated great results and engagement,” said Liam Savage, CRM Executive for Virgin Holidays. “Moving forward, Virgin Holidays plans to add more AR overlays in emails powered by Movable Ink.”
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