“ARitize” New Naming For Its Suite Of Augmented Reality Solutions
Nextech AR Solutions Corp. (“Nextech” or the “Company”), a diversified leading provider of augmented reality (“AR”) experience technologies and services is excited to announce that the Company is rebranding as “Nextech AR Solutions, A Metaverse Company.” Additionally, all of its augmented reality products will use the “Aritize” naming convention. The Company’s website and marketing materials will progressively roll-out these branding and logo changes. The word “ARitize” will become the new term when referring to the transformation from 2D into 3D augmented reality and the Metaverse.
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“we are perfectly positioned to capitalize on the Metervese economy as one of the few end-to-end Metaverse solutions. ARitize Metaverse Studios is the one platform that allows our customers to not only create a mini-metaverse but also populate the Metaverse with product holograms and human holograms.”
This rebranding is to better align with industry leaders such as Facebook, Epic Games, Microsoft, Unity, and others who have all identified the Metaverse as the future of the internet and computing itself. In a recent press release, Nvidia’s CEO Jensen Huang noted “the Metaverse will be much, much bigger than the physical world”. Microsoft has already entered the Metaverse with Mesh – its mixed reality collaboration platform powered by Azure, and complemented by HoloLens 2; Facebook recently rebranded to Meta, which captures the company’s core ambition: to build the metaverse; and Epic Games raised $1 billion which will go towards building the Metaverse.
The Metaverse is the future; The ARitize Metaverse Studio, is bringing all of Nextech’s solutions together into one, easy to use, web-based studio. Nextech’s customers can access all their 3D assets, compose AR experiences, and publish them into the Metaverse in any format. In ARitize Metaverse Studio, customers can manage 3D/AR content and point cloud maps, which are used for localization. It also gives users the ability to update these point cloud maps and 3D/AR content in their application in real-time.
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Evan Gappelberg, Nextech AR CEO commented, “Nextech is in a very significant period of growth and transition and we are excited to bring ARitize forward as our new brand name that we believe will be widely used by everyone when describing 2D-3D asset conversion and ultimately everything 3D.” He continues, “we are perfectly positioned to capitalize on the Metervese economy as one of the few end-to-end Metaverse solutions. ARitize Metaverse Studios is the one platform that allows our customers to not only create a mini-metaverse but also populate the Metaverse with product holograms and human holograms.”
As Nextech continues to execute on its initiative of creating and populating the metaverse, the Company believes that the rebranding of its augmented reality products better aligns with this vision and will push its technology forward. Nextech envisions the word “ARitize” being adopted by the masses, and the company’s technology will be used to “ARitize” people, products, and places for the metaverse.