Pixels.com, headquartered in Santa Monica, California, offering a catalogue of millions of pieces of art, has been made 3D- and AR-ready overnight by Sayduck, a subsidiary of Bublar Group. Consumers can now virtually visualize and try out their customized products at home before buying, using their mobile devices.
“3D and AR are going to revolutionize online retail. Our customers can now experience our products in their homes, before buying, which greatly enhances their shopping experience and increases the likelihood that they’ll make a purchase. We’re really impressed by Sayduck‘s technical capabilities – they turned our entire catalogue into AR-enabled products almost overnight”, says Sean Broihier, Founder and CEO of Pixels.com.
Sayduck’s solution takes Apple’s popular “AR Quick Look” feature a notch forward by enabling real-time creation of 3D files. Instead of pre-generating each product variant as an individual AR file.
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“In dialogue with Apple, we have developed a solution to dynamically create millions of 3D-content items on the fly. We are excited to implement this new feature together with Pixels.com, the leading print-on-demand company operating the world’s largest marketplace for art, and bring their entire product collection to be experienced in 3D and Augmented Reality (AR)”, says Niklas Slotte, Managing Director at Sayduck.
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The Pixels platform, serving also websites like Photos.com and Condé Nast Store, generates over 60 million site visits per day. The benefits of AR and immersive technology in online retail has great potential and Pixels.com is a forerunner in this area.