Allison MacLeod of Rapid7 - 10x Growth, Getting More Sophisticated with Predictive, and Direct Mail

Allison MacLeod of Rapid7 – 10x Growth, Getting More Sophisticated with Predictive, and Direct Mail

Pranav Vadehra

March 7, 2017

STACK & FLOW

MarTech Series presents Stack & Flow, a podcast series hosted by MTS Expert – Infer’s Sean Zinsmeister and EventHero’s John Wall.

In this episode Allison explains the challenges of massive growth in IT Security including:

Staying on top of search and maximizing inbound web traffic
Aligning with sales and the customer journey
Getting more sophisticated with predictive
The return of direct mail to the mix

Pranav Vadehra

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