Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, today announced that Merkle B2B was the top-ranked US-based marcomms agency in the 2021 B2B Marketing US Agencies Benchmarking Report.
The fifth annual US Agencies Benchmarking Report, published by B2B Marketing, recognizes the top B2B agencies based on financial performance, employee headcount and retention, and percentage of growth attributed to B2B-specific work over the past fiscal year. It is the definitive benchmark for B2B marketers looking to understand who the top players in the industry are.
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In addition to being recognized as the top US B2B marcomms agency, Merkle B2B secured the premier spot on B2B Marketing’s “Top 10 Fastest Growers” league table which shows the US agencies that reported the largest increase in US gross income year-on-year. The company also ranked 3rd in the “Top 10 International B2B Marcomms Agencies and Networks” and 4th in the “Top 10 Rising Stars” category.
“This is outstanding news and a true testament to the quality and talent of the entire Merkle B2B team. We have a total commitment to B2B – and a comprehensive set of capabilities to help our clients navigate the customer experience transformation that is sweeping through the industry,” said Michael McLaren, global CEO, Merkle B2B. “I am inspired every day by the trust our clients place in us to help them solve their most complex customer experience challenges. The whole world of B2B marketing is poised for exponential growth and, together, we’ll help them steer a course towards realizing this growth for their business.”
The 2020-21 report features a record-breaking 48 agencies and includes in-depth analysis, expert commentary, and interviews with top agency leaders on the current state of the market. This is the first time Merkle B2B has been featured in the league tables since opening its doors last year.
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Joel Harrison, editor-in-chief, B2B Marketing said, “This report and the league table demonstrate the vibrancy and dynamism of the B2B marketing agency sector – which has proven itself to be remarkably resilient to all that the past 12 months has thrown at it. And what’s more, B2B agencies have been pivotal in helping B2B brands adapt and evolve to embrace new opportunities and transform their businesses. Congratulations to Merkle on heading up this list of incredibly important and ambitious agencies – they are certain to be crucial to the future of our economy.”