Demandbase Announces 6th Annual ABM Innovation Summit

By PRNewswire On Dec 12, 2018

Two-Day Event Combines ABM Strategy Discussions and Learning with 5 Keynotes, 16 Track Sessions and ABM Certification

Demandbase, the leader in Account-Based Marketing (ABM), announced the lineup of speakers for the 6^th annual ABM Innovation Summit. Keynotes including Mark Bowden, expert in body language who has trained CEOs and prime ministers, and Malcolm Frank, Executive Vice President of Cognizant and noted expert in artificial intelligence, are confirmed for the ABM Innovation Summit, taking place March 14-15, 2019at Pier 27 in San Francisco. The event is the premiere conference for B2B marketers looking to learn the “how” of ABM from real marketers who are practicing it every day. The conference will bring together more than 1,000 B2B marketers and industry experts for two days of educational sessions, thought-provoking keynotes, an ABM Certification course and networking opportunities.

“B2B marketers have a lot of conferences that they can attend. But only one delivers an experience exclusively dedicated to Account-Based Marketing,” said Chris Golec, CEO of Demandbase. “We provide a unique mix of inspirational keynotes, practitioner-led track sessions, and expert-level ABM Certification. Attendees can expect to gain fresh insights on how to go all in with ABM by more than 20 ABM thought leaders and innovators.”

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Truthplane President Mark Bowden was voted number one in the world’s top 30 Body Language Professionals for two years running by Global Gurus. He uses communication techniques to train leading business people, teams, presidents and CEOs of Fortune 500 companies and prime ministers of G8 powers.

Before joining Cognizant, Malcolm Frank founded three business ventures and served as CEO of two of them. He also has two best-selling books on artificial intelligence, “What to Do When Machines Do Everything” (2017) and “Code Halos” (2014).

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The ABM Innovation Summit will also feature keynote presentations from Chris Golec, CEO and Founder of Demandbase and Peter Isaacson, CMO at Demandbase. Other speakers include marketing thought leaders from Salesforce, DocuSign, Inverta, Medtronic, Drift, JLL, PathFactory, Sonatype, People.ai and Uberflip.

On day two of the summit, conference attendees will have the opportunity to attend an expert-level ABM course led by seasoned coaches and become Certified Account-Based Marketing Strategists through Demandbase’s ABM Certification program. Since launching the ABM Certification program three years ago, almost 3,000 B2B marketers have become certified.

Recommended Read: Interview with Peter Isaacson, CMO, Demandbase