New toolset enables B2B marketers to measure the return on investment (ROI) of campaigns through test and control groups
Namely, the ROI Analysis Toolset provides a comparative analysis of how effective ABM campaigns are in growing business with target accounts compared to a control group of accounts with no account-based marketing. This analysis helps marketers prove their value to stakeholders and obtain more budget to expand profitable ABM programs.
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Nick Heys, CEO of Jabmo, said, “The ROI Analysis Toolset uses a scientific method for isolating a control group of key accounts and treating them the same way you always have in terms of marketing, then comparing that to a small subset of target accounts that you’re doing ABM on. The ROI Toolset not only measures short-term
Proving Marketing Impact
Most Jabmo customers are
The company saw a 67 percent uplift in marketing engagement from its ABM accounts vs. its non-ABM control group and 18% higher win rates from ABM target accounts. The global leader in life sciences now knows that the more ABM with target accounts, the higher the sales success and marketing ROI.
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The ROI Analysis Toolset is included in the Jabmo ABM Platform and is part of Jabmo’s ongoing commitment to building the leading modern B2B marketing platform for manufacturers, life sciences and other emerging client areas.
Tav Tepfer, chief customer
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