Partnership delivers streamlined API integration between Madison Logic’s ABM platform and Convertr’s lead management operating system

Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, announced a new integration with Convertr, the global Lead Management Operating System, to streamline lead management workflows and increase transparency in ABM. Through an API integration, marketers will be able to accelerate time to market, gain a unified view of lead quality, and ensure quality engagement driven from their ABM strategy.

“With this partnership, we’re helping brands and agencies alike to drive meaningful growth by improving lead quality assessment, accelerating pipeline velocity, and maximizing the ROI of every dollar spent on content syndication.”

“We are excited to join forces with Convertr to drive smarter lead management processes across marketing and sales workflows,” said Liz Ronco, SVP of Product at Madison Logic. “With this partnership, we’re helping brands and agencies alike to drive meaningful growth by improving lead quality assessment, accelerating pipeline velocity, and maximizing the ROI of every dollar spent on content syndication.”

Marketing Technology News: MarTech Interview with Travis Clinger, Chief Connectivity & Ecosystem Officer @ LiveRamp

The combined Madison Logic and Convertr offering represents the following benefits:

• Actionable Buyer Insights: Unlock real-time intent insights from Madison Logic to refine outreach strategies, ensuring enterprise teams connect with prospects at the right time with the right message.
  
  
• Workflow Efficiency: Convertr’s rules engine helps route, validate, and enrich incoming data, reducing manual steps and improving data quality at scale.
  
  
• Increased Transparency: The connection provides marketers with a clear view of how leads are sourced, qualified, and delivered across the ABM journey.

Marketing Technology News: Beyond the Brand In-Housing Hype: A No-BS Guide to What Actually Works

This integration is part of Convertr’s growing ecosystem of over 45 data and tech integrations built to help marketers connect the tools they rely on and drive faster, cleaner lead flow.

“We’re excited to expand our ecosystem to include Madison Logic,” said Emma Bowkett, CEO of Convertr. “By making their data products available via API, enterprise brands can now seamlessly connect and receive high-value engagement and intent signals in real time—supporting faster decision-making, cleaner handoffs, and more effective campaign execution.”

The new integration is currently available to all joint Convertr and Madison Logic clients.