Oracle Scaleup Ecosystem Is the Nonresidential, Virtual-Style Program Designed for Mature Startups and Venture Capital and Private Equity Portfolio Companies to Enable Hypergrowth and Scale
Metadata Inc, a pioneering AI-operated demand generation platform for B2B companies, announced that it has joined the Oracle Scaleup Ecosystem program. Metadata will work with the Oracle Scaleup Ecosystem and the global resources, cloud technology and expertise offered, as the company moves into its next phase of growth.
“Feedback from the market tells us that Metadata’s AI Operator is Oracle Scaleup Ecosystem unique and a game-changer for marketers looking to test their campaigns at scale and generate large volumes of qualified leads. As a growth-stage startup, Metada=ta seeks business partners that can help us rise above the noise in a crowded MarTech solutions market and get the Metadata platform into the hands of more B2B marketers,” said Gil Allouche, founder and CEO of Metadata. “We’re excited to leverage the benefits of this relationship with Oracle and participate in the Oracle Scaleup Ecosystem program.”
“Metadata has a unique solution that adds value and provides ongoing innovation in the increasingly important MarTech space,” said Reggie Bradford, senior vice president, Oracle Startup Ecosystem and Accelerator. “Metadata is the type of company that fits well into our Oracle Scaleup Ecosystem, and we look forward to a long-term relationship with the company.”
Oracle’s global startup mission is to provide enriching, collaborative partnerships to enable next-generation growth and drive cloud-based innovation for startups throughout all stages of their journey. To that end, Oracle offers residential and nonresidential startup programs that power cloud-based technology innovation and enable co-creation and co-innovation.
Oracle Scaleup Ecosystem is the nonresidential, virtual-style program designed for mature startups and venture capital and private equity portfolio companies to enable hypergrowth and scale. The program allows Oracle to reach more startups regardless of geographic location. Oracle’s Scaleup Ecosystem program offers mentoring, R&D support, marketing/sales enablement, migration assistance, cloud credits and discounts, and access to Oracle’s customer and product ecosystems.
Metadata has experienced significant growth over the past year, including 300 percent year-over-year quarterly growth in 2017 and increasing the number of campaigns on the Metadata platform from dozens to thousands per month.
Metadata’s Platform and pioneering AI Operator enable clients to create and optimize Account-based marketing (ABM) campaigns at scale while focusing on target decision makers at specific named accounts. Leveraging ideal customer profiles (ICPs) and automating the testing of campaigns, Metadata’s technology targets candidate leads who respond favorably to a customized advertising campaign much faster and more accurately than can be achieved manually by an in-house advertising team. Advertisers save time on manual tasks (e.g., a/b testing, manual campaign setup) and are assured that their campaigns are laser-targeted to attract demand and significantly increase numbers of qualified leads.
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