Terminus, the leading account-based marketing platform, announces the addition of enterprise software marketing veteran Daniel Incandela as its chief marketing officer (CMO). After a record-breaking year of momentum, including three acquisitions, significant product improvements and the addition of key executive team hires, Incandela is joining to help propel through its next stage of rapid growth.
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Daniel Incandela brings nearly 20 years of marketing leadership experience, including more than eight years in enterprise software marketing, to Terminus. He most recently served as CMO of Conga, and prior to Conga, Incandela held a number of marketing leadership roles at Return Path (acquired by Validity in 2019), including a tenure as CMO. He also held a range of digital marketing roles for Salesforce Marketing Cloud and ExactTarget, which Salesforce acquired in 2013. Incandela has led creative teams across a range of industries, earning him awards and a designation on the Indianapolis Business Journal’s Forty Under 40 list.
Incandela joins Terminus on the heels of record growth including three acquisitions over the course of a year, key leadership appointments, and significant product development with the launch of Terminus Engagement Hub. For the second consecutive year, Terminus was named to the 2020 Deloitte Fast 500, this year ranking at #229 with a 524 percent three-year growth rate. This all follows the company’s leader placement in The Forrester New Wave™: ABM Platforms, Q2 2020 report earlier this year.
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“Daniel is an incredible addition, he’s a powerhouse when it comes to enterprise software marketing,” said Tim Kopp, CEO. “His deep expertise in developing and leading marketing programs for some of the biggest SaaS brands in the industry is a big step forward for Terminus as we continue to build and scale our team.”
“I’ve been following Terminus for years and have been so impressed with its rapid growth, high-caliber team and continued product innovation,” said Daniel Incandela, CMO. “It’s an incredibly challenging time to be a marketer and Terminus is leading the way in empowering marketers to drive better engagement and higher ROI. It’s an honor to join Terminus at this stage to help shape the future for the company and marketers everywhere.”
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