Visual Lease, a leading provider of lease accounting and management solutions, announced the appointment of Erinn Tarpey as SVP, Marketing. In her role, Tarpey will oversee Visual Lease’s go-to-market strategy, operational activities and is responsible for extending global brand awareness of the company’s solutions and services.

“In addition to the strong executive leadership at the organization, I was compelled by Visual Lease’s focus on continuous innovation and delivering a customer experience that is unmatched in the lease accounting industry”

Prior to joining Visual Lease, Tarpey spent almost eight years building the marketing organization at iCIMS, a recruitment solution provider, from 13 resources to more than 100, on pace with the company’s annual recurring revenue growth which maintained 25-30 percent year-over-year gains during her tenure. Tarpey comes to Visual Lease with experience managing the development of proprietary research, supporting mergers and acquisitions and marketing through the partner channel.

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With more than 20 years of B2B and B2C marketing experience gained on both the client and agency sides, Tarpey will play a key role in driving Visual Lease’s expansion plans. “Erinn brings a broad range of experience from other high-growth, industry-leading SaaS solution providers and her involvement is sure to help accelerate Visual Lease’s path to becoming the most respected and widely-used provider of lease management and accounting solutions in the market,” said Marc Betesh, founder, chairman and CEO, Visual Lease.

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“I’m very pleased to join the Visual Lease team for this next leg of the company’s strategic growth,” stated Tarpey. “In addition to the strong executive leadership at the organization, I was compelled by Visual Lease’s focus on continuous innovation and delivering a customer experience that is unmatched in the lease accounting industry,” Tarpey continued. “My goal is to share the Visual Lease vision with a larger audience of businesses, so many of which require our timely support to achieve compliance to the latest ASC 842, IFRS 16, and GASB 87 accounting standards,” Tarpey concluded.

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