Allison Dew Is The New Dell Chief Marketing Officer

Allison Dew, Longtime Dell Executive and Current Client Solutions Group SVP, to Keep the Focus on Helping Customers Realize Their Digital Future

Dell Inc. announced that Jeremy Burton is stepping down as Chief Marketing Officer (CMO) and leaving Dell. Allison Dew, a longtime Senior Marketing Executive at Dell, has been appointed as the company’s new CMO. Most recently, Allison led marketing for Dell’s Client Solutions Group.

As CMO, Allison will be directly responsible for Dell’s global marketing strategy and all aspects of the marketing organization including product marketing, brand and creative, communications, digital, field, and channel marketing.

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“I cannot thank Jeremy enough for his vision and leadership, and for everything he’s done for our company. He departs on a very high note, having played a leading role in establishing Dell Technologies among the world’s most highly trusted and essential IT companies. He now hands the baton to Allison Dew, who has proven herself as one of the industry’s most highly respected, experienced and capable marketing leaders,” said Michael Dell, CEO & Chairman, Dell.

“I’m delighted to have the opportunity to lead marketing for one of the world’s largest technology companies. Jeremy has been a great partner over the past 18 months and I’m looking forward to working with him through this transition. Dell Technologies will remain out front in the marketplace, showcasing our depth of innovation and the extraordinary impact we have on helping our customers realize their digital future,” said Dew.

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“I’m incredibly proud of the work I’ve done in marketing, product operations and corporate development over the past eight years. With our successful merger now in the rearview mirror and growth accelerating, I’ve decided that now is the right time to take a break and pursue a new challenge. I am deeply thankful to Michael for the opportunity and, going forward, delighted that Allison Dew will lead the marketing team. Allison is an incredible talent, a world-class marketing executive and a tremendous addition to the Dell leadership team, ” said Burton.

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