ApexEdge, a partner-enablement platform that offers monthly bill and subscription management solutions to support the financial health of consumers, announced today that Laura Beaulieu has been promoted to Vice President of Marketing. In this role, Beaulieu will lead the development and implementation of the company’s overall marketing strategies, continue to build relationships with affiliate partners and consumers and oversee product promotion to support the company’s objectives and goals to ensure its continued success.
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“She is an asset to our company and her knowledge and expertise will be instrumental to further our commitment to provide financial institutions with solutions to enable customers to save money, reduce stress and improve their overall financial wellness.”
“Laura continues to elevate our marketing program and show exemplary leadership qualities,” said Steve McKean, CEO and President of ApexEdge. “She is an asset to our company and her knowledge and expertise will be instrumental to further our commitment to provide financial institutions with solutions to enable customers to save money, reduce stress and improve their overall financial wellness.”
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Prior to joining Billshark, powered by ApexEdge, two years ago as Director of Marketing, Beaulieu led the marketing strategy and retail customer experience at California Closets Northeast region, where she increased revenue from $8M to $20M over 10 years. She was responsible for the strategic direction of the marketing plan and media mix, creative direction, and online and offline marketing tactics where she generated qualified leads while maintaining a high close ratio and expanding market reach.
ApexEdge is an enablement platform that offers simple and accessible actionable intelligence solutions to help customers reduce stress and regain control of their financial lives. ApexEdge’s Billshark solution is a direct-to-consumer service that is delivered through the ApexEdge platform, supporting members’ and customers’ financial wellness journey by generating savings on their behalf.