Accenture Completes Acquisition of ESR Labs, to Help Automotive Companies Drive Greater Value from Software
Accenture has completed the acquisition of ESR Labs, a Munich-based company that develops embedded software for leading German car brands and suppliers. ESR Labs is joining Accenture Industry X.0, the part of Accenture that uses digital technologies to improve how companies design, engineer and manufacture products and services, and operate industrial facilities. Terms of the transaction were not disclosed.
Marketing Technology News: Recapd Enables Captions for Zoom and Webex Meetings as People Work from Home
The acquisition expands Accenture’s capabilities to help its automotive clients drive greater value from software. ESR Labs will team with two other German acquisitions for Industry X.0, strategic design consultancy designaffairs and technology consultancy Zielpuls, to develop mobility services for carmakers as well as smart connected solutions for medical technology, industrial equipment and high-tech companies.
Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record
ESR Labs is the latest acquisition that Accenture has made to strengthen Industry X.0. In February, it bought VanBerlo, a Dutch product design and innovation agency. In 2019, it acquired US product innovation and engineering company Nytec and UK innovation firm Happen. In 2018, it bought US embedded software specialist Pillar Technology and US hardware engineering firm Mindtribe.
Marketing Technology News: Coursera Taps Dr. Betty Vandenbosch as New Chief Content Officer