Blue Acorn iCi Acquires Mediotype, A Leading B2B & B2C Commerce Experience Company

Acquisition Strengthens Blue Acorn iCi’s Commerce Practice and Expands Geographic Presence

 Blue Acorn iCi, a leading independent digital customer experience company, announced the acquisition of Mediotype Commerce , a leader in the digital commerce ecosystem.

Mediotype, based in Boulder, CO, will expand its facility and become the Western US headquarters for Blue Acorn iCi.  In it will be housed a full team of CX, commerce and data science experts, all in place to serve leading and aspiring brands. The acquisition will bolster Blue Acorn iCi’s B2B and B2C commerce practice with one of the strongest teams of developers and engineers in North America.  The management team of Mediotype will remain fully in place.

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“I believe Blue Acorn iCi has the most comprehensive service offering in the industry.  No other company can match its depth across customer experience, data science and commerce services and we wanted to be a part of its unique growth story,” said Joel Hart, founder and CEO of Mediotype. “I am confident that our clients, partners and team members will massively benefit from this combination.”

“We have long admired the work of Mediotype.” said Greg Boone, Co-CEO of Blue Acorn iCi. “Their reputation among clients is outstanding. They truly are one of the best B2B & B2C commerce development organizations in North America, and together, we can better serve our customers and ensure they keep up with and exceed consumer expectations from all fronts.”

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“There were a number of organizations that wanted to partner with Mediotype and we are absolutely thrilled their leadership team selected Blue Acorn iCi.” said Brian F. Martin, Vice Chairman of Beringer Capital. “The combination of Mediotype and Blue Acorn iCi will add immediate value to our clients and partners.”

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