Two-year renewal enables leading Latin American retailer to continue to craft shopper-centric prices in volatile markets

Cencosud Chile, one of the leading multi-brand retailers in Latin America, recently contracted a two-year renewal of its DemandTec Price Optimization subscription, extending a relationship that originated in 2016.

Marketing Technology News: Comscore Continues Measurement Innovation with New US Patent for CTV, OTT and Video Ad Effectiveness

The global pandemic has created economic and business uncertainty in markets worldwide, and Chile is no exception. Cencosud, which operates multiple retail entities, including supermarkets, home improvement stores, shopping centers, department stores, and financial services locations, was affected by multiple lockdowns of varying severity and duration in Chile. DemandTec and the Cencosud Chile Supermarket Division, which includes the Jumbo and Santa Isabel brands, worked closely together to successfully structure the renewal despite the market turmoil.

Marketing Technology News: Atos Grows Its Salesforce Capabilities and Completes the Acquisition of Profit4sf

“We are pleased to extend our valued relationship with Cencosud Chile, which – like so many DemandTec customers – continues to invest in a long-term, collaborative working partnership with us,” said Cheryl Sullivan, President & General Manager of DemandTec by Acoustic. “We look forward to helping the company drive success with customer-focused prices that engage shoppers while delivering valuable business results.”

Marketing Technology News: Adtelligent Introduces Native Support for AMP Ads