Columbus Launches SaaS ECommerce Solution for B2B and B2C Organizations

Organisations Can Now Quickly Deploy a New ECommerce Site in Just a Few Weeks Using Pre-Built Templates

Columbus, the global digital business services provider, has announced the launch of a new Software-as-a-Service eCommerce platform for B2B and B2C organizations. Columbus eCommerce integrates with existing Microsoft Dynamics 365 enterprise software to enable businesses of all sizes with retail distribution networks to quickly set up a dynamic and mobile-enabled online marketplace. The solution’s pre-built B2C functionality allows B2B businesses to extend their current operations to cater for B2C customers.

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The eCommerce web solution, delivered via the Microsoft Azure cloud, is fully integrated with Microsoft Dynamics 365. As a result, it can be fully configured and deployed in weeks without disruption to ongoing business operations or extra hardware requirements. The dynamic solution significantly reduces the time and effort required to set up and manage an eCommerce platform and allows business customers to search for stock, place orders via a PC, tablet or smartphone and access the correct product and pricing data based on individual contractual agreements.

For organizations which sell partially or exclusively to individual consumers, Columbus eCommerce also supports the fast implementation of a consumer-oriented online store. The solution can be scaled as capacity and customer-base grow, with new B2B and B2C capabilities easily deployed through simplified plug-in technology to support changing business needs. It is available for a single, fixed monthly fee, covering software, services, and infrastructure.

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“Decision-makers in B2B retail are often faced with a customer base that spans organizations of multiple sizes, each with different pricing models and purchasing power. With B2B retail slightly behind the digital curve of B2C, those decision-makers are having to deal with aging processes such as selling via phone, email, legacy websites and even over-the-counter sales. The in-house Columbus team has drawn on their 100-plus years of experience to bring eCommerce and ERP under one roof, helping businesses embrace digital disruption, streamline their sales process and ultimately drive revenue,” said Mary Hunter, Managing Director, Columbus UK.

“The eCommerce solution combines rich B2B functionalities such as integration to data analytics with a customer-focused design that’s ideal for B2C too. It’s easy to deploy, integrates seamlessly with Microsoft Dynamics 365 and, due to its plug-in-based architecture, takes almost half the time usually required to implement and customize an eCommerce site. Columbus eCommerce meets the demand for affordable, friction-free deployment of a modern web presence,” said Mark Bennigsen, Service Delivery Director, Columbus UK.

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