ArenaCX Raises $2 Million To Bring Its Marketplace Approach To The Customer Experience Industry

Customer Experience Startup Incentivizes Global Contact Centers To Compete For Business Through Performance-Based System

ArenaCX, the customer service marketplace delivering on-demand support to businesses, announced it has raised $2 million in a seed funding round led by Sovereign’s Capital. The new capital will help ArenaCX further enhance its software platform, including integrations with more customer support software providers.

ArenaCX is transforming how customer service leaders engage and manage labor to create customer experiences that are fully aligned with consumer expectations and drive business outcomes. ArenaCX’s network of integrated contact centers aims to make it seamless for businesses to access the amount of support they need on demand. The company’s management software platform empowers support leaders to achieve key success outcomes while managing the optimal mix of cost and speed resulting in less time and money spent in traditional functions like hiring, training and scheduling.

“It is apparent now more than ever that business leaders need to make their organizations agile and adaptable,” said Alan Pendleton, President of ArenaCX. “In the current market, it can be extremely difficult and sometimes painful to adjust a support team quickly enough without alternating between layoffs and recruiting. ArenaCX provides a way for leaders to maximize their support investments, getting better results – sometimes with the same resources – as a result of competition.”

The customer service industry is ripe for disruption in terms of quality of support and cost. In contrast to others that are developing niche solutions or relying exclusively on AI bots, ArenaCX comprehensively transforms customer service support at its core in terms of how businesses manage in a results-first and cost-effective way, while remaining nimble and agile to changing customer demands.

“For businesses, in-house customer service is often a distraction, and outsourced options frequently provide a downgraded experience,” said Jake Thomsen, Partner at Sovereign’s Capital. “Third party options often have opaque contracts and little accountability, and it’s not a space known for innovative approaches for win-win-win solutions. ArenaCX is changing all of that. Their platform highlights best-in-class customer service providers who are rewarded for performance, while ensuring customers get the best outcomes for their end users. Sovereign’s Capital is excited to serve the ArenaCX team as they build on the future of customer experience to benefit customers, service providers, and end users.”

“Executive leaders need to think differently about how to deploy people and technology to provide the quality of experience customers expect,” explains Doc Shufelt, CEO of ArenaCX. “ArenaCX is uniquely positioned to help companies deliver not only a better support experience to their end users, but to do so while improving their businesses’ bottom lines. We are fired up to bring our innovative approach to an industry in need of disruption.”