Design-focused publisher taps Curacity for Omni-Channel Revenue Attribution Measurement and Monetization of their Forthcoming Editorial Content on Hotels
Curacity, a data analytics company serving the hotel industry, announced its partnership with Dwell, a publisher reaching architects, designers and enthusiasts. Dwell will be expanding its already robust content offerings to write about well-designed hotels thanks to this partnership with Curacity, whose end-to-end content measurement and monetization platform unlocks previously unattainable revenue to publishers.
Dwell will write about the hotels their editorial team wishes to write about. With its proprietary data technology, Curacity identifies consumers that book a hotel up to twelve months after engaging with Dwell hotel editorial content, and converts that into commissions for Dwell. Unlike outdated last-click methodologies, affiliate programs, and cookie-tracking, Curacity technology will enable Dwell to measure the full financial impact of their content in a way that drives incremental, scalable revenue. On average, publishers who have been working with Curacity for one year have tripled their hotel editorial coverage.
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“Curacity is excited to partner with Dwell, as they are a leader in discovering and writing about outstanding design,” said Nick Slavin, President and Co-founder of Curacity. “Our product suite creates a first-of-its-kind financial feedback loop for publishers and hotels. We are thrilled that Dwell is investing more heavily in hotel content because we can measure, monetize, and drive hotel commissions to the source, like Dwell, that built the demand for the hotel booking. Simultaneously, this turns Dwell’s hotel content into a distribution channel for the hotels being featured.”
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“Dwell is a long established home design magazine that successfully moved into the digital age, and our partnership with Curacity continues our brand’s innovation,” said CFO of Dwell, Nicole Wolfgram. “Being able to seamlessly measure how our editorial coverage converts to commerce is a game changer for any publisher or editor.”
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