Portcake Pte. Ltd., a company which aims to provide new solutions to help business and store owners, is releasing a new marketing tool which allows the automatic reposting of Instagram posts and Stories by store owners and staff to Google My Business.

Marketing Technology News: How to Start Creating the Change Advertising Needs

By using this service, posts and Stories from Instagram will be automatically reflected in Google My Business, resulting in a higher rank and more visibility in Google Search results.

Potential customers, who have been pre-filtered by location and business type via the Google search engine, will be more easily enticed by photogenic Instagram pictures and videos which have been reposted to appear in Google search results and Google Maps. This maximizes results in encouraging visitation organically and bringing customers to a store without any additional effort.

Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead Company’s Demand Engines

Portcake is allowing business owners to focus more on what matters the most by increasing productivity and reducing the work required to manage multiple social media platforms and accounts.

Portcake does not only leverage social media posting specifically to Google My Business, it will also help in building store brand awareness too. Business owners can expect more visibility on Google Search Results, improved localised SEO results, and increased organic traffic from appealing to a wider user base.

Newly registered users will be able to try out the service for free before signing up for an affordable subscription plan once they are convinced of the value that the tool can bring in.