MomentFeed Study: Second is First with Google My Business
The #2 Spot in Google 3-Pack Search Results Outperforms the #1 Spot for Clicks
NEWS SUMMARY:
The top spot in the Google 3-Pack isn’t the most impactful in terms of performance for nearby businesses. Rather, the number two position often garners more clicks, suggesting that consumers use other factors when choosing between businesses in the Google 3-Pack.*
When choosing from the brands presented in the Google 3-Pack, 64% of consumers said proximity is a top factor, followed by familiarity with the brand (57%),…