Performance Marketing Company Continues to Strengthen Leadership Team with Former Infogroup Executive

Fluent, Inc., a leading data-driven performance marketing company, announced the appointment of Dan Hall as its chief technology officer to help the Company continue to scale its business.

In this role, Mr. Hall will support the Company’s continued focus on diversification of its products and driving best in class services for its clients. Additionally, he will help Fluent build a scalable infrastructure to support its rapid growth and lead high-performance technical teams to drive innovation and create efficiencies across the Company at large.

“We’re thrilled to introduce our company’s first CTO and to have a leader of Dan’s stature join our Leadership team,” said Ryan Schulke, CEO of Fluent. “Dan’s appointment comes at a critical juncture, as we enhance and scale our technology, product and data infrastructures to support our aggressive business growth. Dan’s strong engineering background and outstanding record of accomplishment as a thought leader in crafting and evolving technological strategy, is further augmented by his ability to play a key architectural role with the product development teams.”

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A military veteran who specialized in electronic warfare, Mr. Hall brings to the role more than 20 years of experience in marketing technology and analytics after most recently serving as Chief Technology Officer of Infogroup, a leading provider of data and marketing solutions. Throughout his time there, he organized a highly distributed technology organization, updated technology solutions, and brought operational focus to the business.

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“Fluent is on the forefront of the marketing technology boom, and there continue to be opportunities to foster innovation and adopt new solutions,” said Mr. Hall. “I’m honored to have been entrusted to lead our current and future technology initiatives and to begin working with Fluent’s team to continue to make an impact in the performance marketing space.”

Mr. Hall earned his B.A. in Economics from Northern Michigan University. Prior to Infogroup, he held a role as senior director of analytics at Time Warner Cable, now Spectrum.

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