Integrated Merchandising Solutions (IMS), a leading retail marketing and merchandising agency, announced the addition of Nick Fearnley to its Chicago office. Mr. Fearnley has over 25 years of digital technology experience , most recently as founder and CEO of UK-based SignStix, Ltd., and joins the IMS retail merchandising team as Senior Vice President, Merchandising Technology.

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“We are excited that Nick has joined our team,” said IMS CEO Josh Tobey. “He will add valuable expertise to IMS’s role as a leader in the emerging field of merchandising technology, or MerchTech, where IMS develops and deploys both digital and physical merchandising programs and is uniquely positioned to uncover retailer and consumer insights that drive higher marketing ROI and enhanced consumer experiences.”

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Fearnley will lead a team focused on the development and implementation of digital technology at point-of-purchase, including compliance, A/B message testing and audience measurement. Under his leadership, IMS will continue expanding this offering to include insights gained from consumer retail purchases and the role data plays in driving revenue and profits.

Fearnley is an expert in system architecture, project management and contract negotiation and has provided solutions for international clients, including UBS, Schroders, Mellon, BBC, British Telecom, Comet and Best Buy.

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