Simple Will Leverage Microsoft’s Technology to Power It’s Intelligent Marketing Platform as It Transforms How Brands Use Artificial Intelligence to Create Exceptional Customer Experiences

Simple, a leading Agile Marketing and Marketing Resource Planning Platform, announced plans to partner with Microsoft and adopt its end-to-end intelligent cloud to power its Intelligent Marketing Platform, aiming to disrupt Marketing Resource Management software market.

Among the first independent software vendors to build atop the Microsoft Business Applications Platform, Simple has developed its Intelligent Marketing Platform, combining the functionality of PowerApps, Dynamics 365 for Marketing and Office 365, to help redefine Marketing Resource Management.

Utilizing the new capabilities offered with Power BI – the Common Data Service for Analytics — Simple is enabling organizations to rapidly integrate marketing data from multiple sources within its Intelligent Marketing Platform to generate insights and improve marketing performance.

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At the time of this announcement, Simple CEO, Aden Forrest, said, “Simple’s Intelligent Marketing Platform injects artificial intelligence into upstream marketing planning, where there is none today — giving CMOs new insight into how they can maximize the return on marketing investment for the entire organization.”

Simple’s Intelligent Marketing Platform is an upstream planning solution that not only enables brands to maximize the value of their marketing dollar at every touchpoint across the organization but also to boost the effectiveness of their technology budget.

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“We are excited to partner with Simple as they build and innovate on top of the Microsoft Business Application Platform,” said James Phillips, Corporate Vice President, Microsoft Business Applications Group.

James added, “Their Marketing Resource Management expertise combined with Microsoft technology will help our customers reimagine their marketing processes, improve marketing effectiveness and deliver compelling value.”

A recent study from KPCB indicates marketing teams use more than 90 different marketing cloud technology tools, but most utilize only a fraction of their capacity.

Aden added, “By connecting with capabilities already available within Microsoft Dynamics 365, Simple can deploy marketing tools as required throughout the marketing process, maximizing the return on that technology investment.”

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