B2B Players to Collaborate, Co-Market to Clients and Prospects
Technekes LLC, a leading B2B marketing technology company, and XSInc, the number one provider of data collection, integration and analytic services in the agriculture industry, are partnering to market and sell Incent, an incentive and rebate program management platform.
“Together, Technekes and XSInc provide end-to-end capabilities to help clients plan and execute every aspect of the channel and end-user incentive programs, from scenario planning and data collection, to program fulfillment and payment reconciliation,” said Steve Amedio, Technekes’ President and COO.
Incent was developed by Technekes for real-time processing of rebate and loyalty incentives. These types of programs are central strategies to drive marketing and sales for manufacturers and distributors in the agriculture, construction supply and equipment industries. Incent features a highly configurable calculation engine users can leverage in many ways.
“Once we built Incent’s calculation engine – a huge leap forward in simplifying the process for program managers – we then focused our efforts on Incent’s API (Application Program Interface). Our API gives users the flexibility to deploy Incent in virtually any way that makes sense for their organization – as a standalone platform or embedded in multiple business systems such as ERP or CRM,” said Jack Ross, Technekes’ Chief Technology Officer.
“XSInc collects and processes data for the ag industry and specialty market’s channel and end-user sales transactions. Directly or indirectly, XSInc processes data from an overwhelming number of the Crop Life Top 100. The data we collect fuels our clients’ rebate and incentive programs. We’re collecting data and collaborating on Incent to bring a wholly new level of capabilities to the markets we serve,” said Thad Armbruster, XSInc’s CFO.
“We’ve delivered incentive and rebate programs for more than 15 years. In the last couple of years, we’ve seen three key trends emerge. First, manufacturers and distributors want more real-time options to collect and process transactional data. Second, they’re looking for fully integrated solutions to manage and fulfill their incentive programs. And, third, they’re aligning their incentive programs with in-season marketing and sales efforts to create more demand,” said Amedio.