Bluecore, the retail marketing platform that more than 400 retailers rely on to launch highly personalized campaigns at scale, announced its expansion into Europe with headquarters in London. The company’s European operations will be led by newly-appointed Vice President and General Manager, International, Mike Harris, who, in 2012, launched Monetate Europe and drove significant year-over-year growth for the subsequent five years. Bluecore enters the European market with nine clients—including the two Perry Ellis International brands, Original Penguin and Farah—and other extensions of existing global retail accounts.

Bluecore’s European expansion is due to demand for a solution that will help European and global retail brands increase revenue growth without the use of third-party consumer data or cookies. For brands that advertise and sell directly to European consumers, there is continued urgency to activate first-party customer data, enhance engagement with customers and build new audience targeting models.

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Bluecore offers these retailers the ability to deploy personalized campaigns based on opt-in email identities, a deep understanding of how product and customer interactions predict shopper actions and shoppers’ onsite behaviors. Bluecore has demonstrated its command over first-party user data across its US customer base, for which it currently manages more than 500 million unique customer IDs and a cumulative product set larger than Walmart and rivaled only by Amazon.

“Over the last four years, the Bluecore Retail Marketing Platform has provided value for global marketers in 65 countries,” said Rob Holland, COO of Bluecore.  “We are extremely excited to expand our geographic presence to further support our existing customers and accelerate expansion outside North America. We are thrilled that Mike brings extensive global experience to our executive team.”

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“The surge in demand we’ve seen from European retailers is evidence of the large market opportunity for Bluecore solution,” said Rob Holland, COO of Bluecore. “We’re confident that under Mike Harris’ leadership, we will rapidly grow our UK and European presence.”

“UK retailers have historically led the way in Europe when it comes to adopting innovative marketing and personalization technologies,” said Harris, who will report directly to Holland. “I’m very excited to be leading Bluecore’s launch in the UK, a market that understands the importance of using first-party data to drive personalized experiences”.

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