First-of-its-kind platform untangles marketing measurement chaos, unlocks clarity and high-ROI marketing spend for brands

Bonsai, the first-party marketing intelligence platform that automates profitable growth, announced an investment of $1.8 million to accelerate go-to-market efforts and further development of the company’s platform. The investment was made by Mairs & Power Venture Capital, TAWANI Ventures, Bridge Venture Fund, Chicago Early, and Service Provider Capital alongside individual investors Daren Cotter and Sheetal Jain.

“Consumer-facing brands waste billions of dollars each year because they make decisions with inaccurate, biased marketing conversion data,” said Matt Butler, CEO and co-founder at Bonsai. “Our platform ingests and analyzes a brand’s first-party data to give them extreme clarity on their marketing spend, allowing them to focus on high-ROI marketing efforts and truly grow.”

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Bonsai is already trusted by established brands — including 1-800-Flowers, Aspen Dental, Camping World, JSX, Gabb Wireless, and others — looking to optimize the ROI on their marketing spend in an increasingly challenging omnichannel marketing environment.

“Bonsai has been instrumental in refining JSX’s data analytics, transforming how we measure marketing impact and optimize strategy,” said Ariana Diaz, senior director of marketing at JSX. “We can now assess marketing effectiveness with precision, ensuring every investment is strategically aligned with growth objectives.”

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Bonsai integrates with more than 80 platforms, allowing brands to onboard their entire business and marketing tech stack in minutes without requiring data engineering or the installation of tracking cookies, pixels, or custom code.

Bonsai combines business reporting, multi-touch attribution, marketing mix modeling, incrementality testing, budget forecasting, automated buying algorithms, and audience analytics into one seamless platform, giving brands a highly-accurate view of their marketing efforts and complete control to automate incremental, profitable growth.