ciValue Raises $6 Million to Expand Its Precision Marketing and Supplier Digital Advertising Platform for Retailers
The New Series a Funding Led by Nielsen and Sonae Im, Will Allow Civalue to Further Accelerate Its Rapid Growth and Global Expansion
ciValue, a disruptive provider of cloud-based Precision Marketing and Supplier Advertising Platforms for Retailers, announced a $6 Million Series A investment, led by Nielsen and Sonae IM.
The investment comes at a time when the retail industry is going through rapid transformation. Retailers are facing increasing competition from new players and are looking for ways to increase revenue and customer loyalty. For this reason, they need to have a deep understanding of their customers and to be able to act fast. In this new reality, ciValue offers a unique cloud-based product that powers Fast Moving Consumer Goods (FMCG) retailers to personalize offers, increase customer engagement, and drive loyalty while driving profitable collaboration with their suppliers. Moreover, the 360-degree view that ciValue provides, creates a win-win-win for retailers, suppliers and customers.
“ciValue has a unique offering for retailers that allows them to transform from one size fits all, suboptimal marketing into a fast-moving, highly precise and effective 1:1 marketing. In addition, we enable retailers to monetize their customer insights and improve their marketing collaboration with suppliers, all in a single integrated SaaS platform,” said Beni Basel, Co-Founder and CEO of ciValue. “We are honored by the confidence that our investors have shown in ciValue and plan to leverage this investment to further accelerate our global expansion.”
“This is an exciting and strategic moment for us. Our relationship with ciValue began in 2014, and it has since proven to be a key ally in a rapidly growing space,” said Julie Currie, SVP of Retail Product Leadership at Nielsen, the leading global measurement and data analytics company. “We look forward to continuing our support of ciValue’s journey as a retail technology pioneer, enhancing customer engagement and loyalty with next-generation personalized offerings.”
“ciValue’s distinctive technology clearly represents a step forward from the services-driven traditional offering in the market, allowing Retailers to be in the driving seat of personalization and precision marketing” said Eduardo Piedade from Sonae IM, the investment arm of European retail and telecommunication group Sonae. “We firmly believe that Beni and Gilad’s experience as entrepreneurs, will lead ciValue to success.”
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