Catalyst Connect has developed a new integration between Shopify and Zoho CRM. The enhanced connection allows Shopify store owners to push complete customer and purchase details through to Zoho CRM and trigger automated email marketing and operational workflows.

The enhanced integration allows store owners to automated their fulfillment and operational workflows while automating email drip campaigns

The new integration was born out of a need to allow store owners to trigger operational workflows. By syncing not only customer information but pending and complete orders, customer service teams can proactively folllow-up on abandoned carts and automated workflows and be triggered to prompt users to checkout by providing coupon codes.

Marketing Technology News: Kode With Klossy Partners with the Ad Council’s She Can STEM Campaign to Celebrate the Bright Futures of Girls in STEM

The new integration solves many issues that exist with current connectors. Historically store owners could not trigger product specific drip campaigns based on prior or pending purchases. By syncing product details directly to a field named “Purchased Products” on the contact record, Zoho users can now easily configure product specific email drip campaigns and report on product sales by customer.

Marketing Technology News: Sigmoid Delivers Next-Generation Analytical Solution ‘SigView’ to OpenX

Catalyst Connect is a premium Zoho Implementation and Development partner based in Tucson, Arizona. Their team of software developers and workflow consultants help organizations automate their workflows through the implementation of Zoho One and connections to third party platforms.

Marketing Technology News: AdColony Receives TAG Certified Against Fraud Recertification, Continues Commitment To Fight In-App Ad Fraud