Google-recommended CRM company announces global expansion of customer success initiatives

Copper, the leading provider of CRM for G Suite, announced that Emilia D’Anzica has joined the company as its new Chief Customer Officer. With more than twenty years of customer experience, Emilia will lead the customer support and success teams to help drive increased value to Copper customers.

Copper is dedicated to building a culture around customer success and improving its platform in ways that enhance productivity and match the workplace preferences of small businesses. Emilia will oversee Copper’s global customer success expansion, which will allow the company to get more insights into how customers use Copper and what future enhancements the company can make to improve customer success. As part of the expansion, the company will also offer free on-demand training guides, webinars, certification programs and one-on-one office hours so that customers can understand and implement the features that work best for their business.

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“As a company that prioritizes customer success as one of our organizational values, I knew it was critical to bring on a C-level leader that could help instill customer focus in everything we do,” said Dennis Fois, CEO of Copper. “I’m so excited to welcome Emilia as our Chief Customer Officer. Her unique background as a Copper-user and small business owner is the exact experience we need to drive customer success throughout the company.”

As a former business owner and consultant, Emilia has a personal understanding of the value productivity and collaboration platforms can give to small and mid-sized businesses. Prior to joining Copper, Emilia founded management consultant company Customer Growth Advisors, which was acquired by Winning by Design. She was also the Vice President of Customer Engagement at WalkMe and Director of Client Service Operations at BrightEdge, among other customer-centric roles.

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“With millennials, now making up the largest generation of the U.S. labor force, work norms are being redefined,” said D’Anzica. “For example, we’re starting to see a rise in remote work, which inherently changes the way employees, prospects and customers interact with one another. Copper has tapped into the characteristics of our modern workforce by creating a CRM application that works natively within G Suite. I’m thrilled to be joining the team and helping to build a platform our customers use and love.”

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