Dovetale is Transforming How Marketing Teams Manage Their Influencer Programs

Dovetale, a web-based influencer CRM, launches a first-of-its-kind custom database management platform for marketing teams with influencer/creative programs.

Since Dovetale launched two years ago, it has become the best search engine in the world for finding influencers and content creators. Today, over 650 marketing teams use the platform, including some of the world’s biggest brands and agencies.

“The starting point for every influencer program is search. Search engines like Google don’t optimize for pages on social media and platforms like Instagram don’t provide search experiences optimized for finding influencers,” said Mike Schmidt, Founder of Dovetale. “What naturally comes after this however is being able to reach out, manage and build workflows with potential influencer partners – the new Dovetale CRM capability solves this.”

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Dovetale is challenging traditional influencer marketing and helping marketing teams move past transactional marketing. While there are other influencer CRMs available in the market, none of them are affordable and customizable the way Dovetale is. Marketing teams can customize their influencer outreach, process and manage their workflow from multiple sources like Shopify, FedEx, PayPal and more.

Influencer marketing platforms have never been more important due to rising customer acquisition costs on social networks. The Dovetale platform is the most customizable and economical solution for marketing teams of any size. The key advantage of Dovetale when marketing teams are switching or evaluating using a platform is in the pricing economics. Dovetale is by far the most affordable and powerful toolset on the market today.

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“When we were thinking about our pricing strategy, we want to let any company try influencer marketing without spending their entire budget on a platform and not being tied to a year-long contract like our competitors,” said Schmidt.

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