DriveCentric, the leading AI-powered CRM platform for automotive dealerships, announced a strategic partnership with automotiveMastermind (Mastermind), the industry leader in predictive consumer insights and marketing intelligence.

The collaboration brings together DriveCentric’s AI-powered CRM and Mastermind’s data and insights, creating the most advanced CRM-to-data integration in automotive retail. Dealers will now be able to access enriched consumer insights, predictive analytics, and private offers directly inside DriveCentric, transforming how sales teams engage with customers and prospects.

A Partnership Built on Shared Strengths

“When I stepped into the role of CEO at DriveCentric, I set three clear priorities: deepen our investment in our core CRM and AI products, expand our ecosystem through strategic partnerships enabled by our new API, and accelerate innovation by launching new products and services that empower our dealer partners,” said Matt Leone, CEO of DriveCentric. “This partnership with Mastermind delivers on all three. This is the best of the best coming together. Mastermind brings the industry’s most trusted data, and DriveCentric delivers the most powerful CRM engagement and AI platform. Together, we give dealers the intelligence and the tools to act on it in real time.”

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On the Mastermind side, the integration marks a major step forward.

“At automotiveMastermind, our priority is to make it easier for dealership sales teams to achieve business success,” said Aaron Baldwin, CEO of automotiveMastermind. “As more dealerships move to DriveCentric for CRM, we can now extend the value of our enriched data-driven Behavior Prediction Scores (BPS) to more dealers. With DriveCentric’s new API capabilities, it is the perfect moment to partner. We can combine our 15 years of consumer insights and predictive data with DriveCentric’s unmatched CRM engagement.”

What Dealers Gain

The integration ensures mutual customers benefit from seamless data flow and operational efficiency:

• Predictive Insights in CRM: Mastermind’s Behavior Prediction Score (BPS) and BPS drivers and consumer insights flow directly into DriveCentric, powering smarter engagement and richer communication.
• AI + Data Synergy: DriveCentric’s Genius AI becomes even more powerful with Mastermind’s enriched consumer data.
• Two-Way API Integration: Leads, data, and actions sync seamlessly between both systems, ensuring end-to-end visibility.
• Private Offers & Incentives: OEM-backed private offers from Mastermind are now visible, trackable, and actionable inside DriveCentric.
• Smarter Machine Learning: Data feedback from DriveCentric strengthens Mastermind’s predictive models—making the system smarter the more it’s used.
• Data Hygiene & Enrichment Services: Joint customers can access optional data services that enrich and cleanse records across both platforms—including STUS (Sold To U.S.), VIO (Vehicles in Operation), TCPA and DNC compliance checks, and updated contact details (email, phone, address, mileage). These enhancements fuel DriveCentric’s AI and ensure every lead is accurate, compliant, and ready to convert.

“This isn’t just about checking the box with an integration,” Baldwin added. “It’s about creating the most advanced strategic integration in automotive retail.”

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