Telephony Integration Allows for Better Handling of Queries Across All Channels
Natterbox, a leading provider of global voice cloud services, has announced it is now offering its full telephony capabilities as part of Salesforce Omnichannel, helping customers to fully manage inbound queries across all channels. By including voice, businesses can now deliver a connected customer experience without overloading agents.
Salesforce Omnichannel allows users to manage how different channels, such as chat, email and text, deliver data to agents. By including Natterbox, this will now add voice, meaning that businesses can control workloads by rerouting other data services when agents take calls. At a time when engagement is growing across a variety of channels, this means customers will continue to receive the best possible experience, irrespective of how they want to communicate with businesses.
Ian Moyse, Sales Director at Natterbox said “Customers expect fast, accurate responses to their queries, no matter what method they’re using. Different channels deliver different types of queries and requests, so it’s critical that businesses can manage which agents handle them in a seamless manner. By including Natterbox in Omnichannel, we’re helping our customers properly integrate voice without overloading their agents. This means they can focus on the customer they’re speaking to, without worrying about inbound requests from chat or other sources.”
“They may be using multiple vendors to deliver other communication channels … Now that they can access voice through Omni-Channel”
Ian Moyse, Sales Director at Natterbox
As well as manage workloads, including Natterbox in Omnichannel means that all call activity, routing and reporting data is captured and sits under the Omnichannel umbrella, alongside data from other channels. Businesses therefore get simpler, more comparable sets of data to aid resource planning and inform future channel investment.
“Our customers want to deliver a fantastic experience to their own customers, while maximising investment and resources,” explained Ian. “They may be using multiple vendors to deliver other communication channels – that’s why we’ve worked to give them the most straight forward way of viewing data. Now that they can access voice through Omnichannel, they can contrast and compare activity and workloads quickly and seamlessly.”
Omnichannel cannot be ignored and it is critical that traditional telephony and new mediums all integrate seamlessly to help a business and its employees to best serve customers in a time efficient and informed manner. Salesforce combined with Natterbox delivers a solution to meet the needs of the ever demanding customer and business looking to service them.
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